Luxury vehicle is a advertising and marketing time period for a automobile that provides luxury —pleasant or fascinating options beyond strict necessity—at elevated expense. Rivian, which final 12 months purchased the previous Mitsubishi plant in Regular, Illinois, for $16 million to build its truck, will even doubtless face financial challenges and the need to raise more money as it strikes into manufacturing, if Tesla’s expertise is any guide. Tesla has raised billions of dollars in financing — together with secondary share choices and bond sales — as it has struggled to ramp up production.
Luxurious vehicles vary from the higher $20,000s to more than 1,000,000 dollars for some exotics. Typically, the posh candy spot is within the $forty,000 to $60,000 range — that’s where the most popular sedans, coupes, convertibles and SUVs reside. For that cash, they’re often sufficiently outfitted to be deemed legitimately luxurious.
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